How to make money by building social media analytics tools with artificial intelligence

Welcome to Roko’s Basilisk podcast. Today we’ll be talking about how to make money by building social media analytics tools with artificial intelligence.

To start, we’ll look at why social media analytics tools are so important. Social media analytics tools are used to measure the success of a company’s social media efforts. This could be anything from understanding user engagement, to analyzing how content is performing, to tracking brand conversations. All of these insights can help marketers make informed decisions about their social media strategies.

Now let’s look at how artificial intelligence and machine learning can help with social media analytics. AI and machine learning can help with analyzing large sets of data and identifying patterns that could be important to a company’s success. For example, AI can help marketers understand what type of content resonates with their audience, as well as what content is not working. AI can also help marketers identify influencers in their industry and track conversations about their brand.

Next, let’s look at how to get started building a social media analytics tool with AI. The first step is to identify the data you want to analyze. This could include anything from social media posts, to comments and reactions, to influencer data. Once you have your data, you’ll need to clean and process it so that it can be used by your AI models. Once your data is ready, you can then build and train your AI models. This will involve using techniques such as natural language processing, computer vision, and deep learning to extract meaningful insights from your data.

Finally, let’s look at how to monetize your social media analytics tool. There are a few different ways to make money with your tool. The first is to offer it as a subscription-based service. This could be a monthly or annual subscription, where customers pay a fee to access your tool. You could also offer custom AI models as a service, where you build and train custom models for customers based on their individual needs. Finally, you could also license your AI models to other companies, so that they can use them in their own products.

That wraps up our discussion on how to make money by building social media analytics tools with artificial intelligence. If you’re interested in learning more, be sure to subscribe to Roko’s Basilisk podcast channel for regular content on artificial intelligence and business.

Thanks for listening.

Making Money by Building Social Media Analytics Tools with Artificial Intelligence

What is Social Media Analytics?

Social media analytics is the process of gathering data from social media platforms and using it to gain insights into user behavior, trends and market conditions. The gathered data can then be used to build targeted marketing campaigns and to optimize product offerings. Social media analytics tools can be used to monitor and track the success of a brand’s campaigns, ads and posts, as well as to measure the performance of social media influencers.

How Artificial Intelligence Enhances Social Media Analytics

Artificial intelligence (AI) has revolutionized the way businesses handle social media analytics, as AI-driven algorithms can correlate more and varied types of data sometimes far more accurately than humans can. AI is capable of tracking vast quantities of data, looking for cross-relationships, contextual associations and correlations and then producing actionable insights, which can be used to make better use of the data and personalize offers and recommendations. AI can also be used to identify potential customer segments, analyze sentiment of messages, measure engagement levels and detect which customers are more likely to be influencers in the digital space.

Building Social Media Analytics Tools with AI

The process of building social media analytics tools with AI is not an easy one, but it offers great potential for organizations to generate profits. To begin, organizations must first define their goals, such as optimizing customer segmentation or measuring user engagement. After the goal is set, the deployment and development of the tools can begin. This includes deploying the AI and preparing the environment for the processing of the data. Once the tools are ready, enterprises can start using them to track their social media campaigns and analyze user interactions.

Making Money With AI-driven Social Media Analytic Tools

Once the AI-driven social media analytics tools are in place, enterprises can start leveraging them to generate profits. AI-driven social media analytics tools can be used to produce insights to improve the accuracy of online ads targeting and personalize offers to generate more sales. Furthermore, the insights can be leveraged to develop better products and services to better meet the needs of potential customers. Finally, the insights generated can be sold to other companies looking to maximize their marketing efforts.


Making money by building social media analytics tools with AI is indeed a lucrative opportunity for organizations. AI enables businesses to identify patterns and trends in large datasets that present potentially useful insights, which can then be used to generate more profits. Furthermore, the insights can be sold to other companies, offering a potential source of additional revenue. Thus, by leveraging AI-driven analytics tools, businesses can maximize their bottom line.

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